Episode 319
Why BAYC Merch Strategy Should NOT Be Copied
Have you seen Bored Ape Yacht Club (BAYC) merch? I’m sure you have. The most common ones are black with a white logo. It’s pretty basic, yet iconic within the NFT community. What if I told you copying their merch strategy is a recipe for disaster? Today We will discuss why NFT projects should NOT use BAYC as the model for their merch strategy.
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NFT 101 Episodes:
#47 - NFT Words & Verbiage Part II
#97 - NFT Words & Verbiage Part III
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